Survival Mindset and Food Choices

Juliano Laran, University of Miami, USA
Anthony Salerno, University of Miami, USA
Shweta Oza, University of Miami, USA
Four studies explore how the concept of survival unconsciously influences people‘s food choices. Results show that the survival mindset activates a sense of resource scarcity, which consequently biases people’s preferences towards compensating with more filling and higher-calorie foods. Additional evidence reverses the survival mindset towards healthier food choices.
[ to cite ]:
Juliano Laran, Anthony Salerno, and Shweta Oza (2011) ,"Survival Mindset and Food Choices", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 207-208.