Movement, Knowledge and Consumption Within Elderly Care Environments

Tim Stone, University of Aberdeen, Scotland
Paul Hewer, University of Strathclyde, Scotland
Douglas Brownlie, University of Stirling, Scotland
Consumer research examines how identities are forged through co-constituted marketplace resources (Arnould & Thompson, 2005) with consumers engaged in the production of desirable and expressive identities. Using a bespoke palette of terms, our work investigates how elderly consumers produce frail identities without the luxury of choice within elderly care environments.
[ to cite ]:
Tim Stone, Paul Hewer, and Douglas Brownlie (2011) ,"Movement, Knowledge and Consumption Within Elderly Care Environments", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 385-391.