Talisman Insurance: Does Insurance Coverage Help You Avoid Tempting Fate?

Eric Dolansky, Brock University, Canada
Robert Schindler, Rutgers University, USA
Grant Adams
The feeling that one is “tempting fate” is a common one, and this type of magical thinking could also extend to consumer decisions about insurance. Three studies are presented in which it is shown that individuals estimate a lower probability of a prized possession breaking when it is insured.
[ to cite ]:
Eric Dolansky, Robert Schindler, and Grant Adams (2011) ,"Talisman Insurance: Does Insurance Coverage Help You Avoid Tempting Fate?", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 601-602.