Washing Away Your Luck: Physical Cleansing Affects Risk-Taking Behavior

Alison Jing Xu, University of Toronto, Canada
Rami Zwick, UC Riverside, USA
Norbert Schwarz, University of Michigan, USA
Participants who recalled or experienced an episode of good luck were less willing to take risks after having washed their hands. In contrast, participants who recalled or experienced an episode of bad luck were more willing to take risks after having washed their hands. Therefore, physical cleansing not only removes undesirable traces of the past but also desirable ones.
[ to cite ]:
Alison Jing Xu, Rami Zwick, and Norbert Schwarz (2011) ,"Washing Away Your Luck: Physical Cleansing Affects Risk-Taking Behavior", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 192-193.