Eat Sweet, See Deceit: Does Gustatory Sweetness Underlie Affective Experience From Smile Perception?

Haotian Zhou, University of Chicago, USA
Aparna Labroo, University of Toronto, Canada
Gustatory sweetness might constitute at least part of the affective experience in response to others’ smiles. Two studies showed that people who ingested sweet foods (versus not) were more likely to judge others genuine (but not fake) smiles as fake. Consuming sweet foods satiated a person of sweetness, and consequently raised the threshold for what was considered sweet.
[ to cite ]:
Haotian Zhou and Aparna Labroo (2011) ,"Eat Sweet, See Deceit: Does Gustatory Sweetness Underlie Affective Experience From Smile Perception?", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 191-192.