Seeking Variety to Overcome Social Exclusion

Jonathan Levav, Stanford University, USA
Dirk Smeesters, Erasmus University Rotterdam, The Netherlands
With the growing popularity of online social networks and wireless technologies, personal social communication has decreased, leading Americans to feel increasing social isolation. We study how social isolation affects decision-making and hypothesize that people who are made to feel socially isolated attempt to assert mastery over their environment by making varied choices.
[ to cite ]:
Jonathan Levav and Dirk Smeesters (2011) ,"Seeking Variety to Overcome Social Exclusion", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 187-188.