In Defaults We Trust

Michael J. Liersch, New York University, USA
Craig R. M. McKenzie, UC San Diego, USA
Research suggests that people can perceive defaults as implicit recommendations. Seen this way, trust may matter: People may opt out of defaults if they do not trust the defaults’ source. Two experiments show that people are less likely to accept – and can even reject – defaults when trust is low.
[ to cite ]:
Michael J. Liersch and Craig R. M. McKenzie (2011) ,"In Defaults We Trust", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 182-183.