When Do Metacognitive Experiences Matter?: the Different Roles of Ease of Retrieval

Hélène Deval, Dalhousie University, Canada
Frank R. Kardes, University of Cincinnati, USA
Bruce E. Pfeiffer, University of New Hampshire, USA
Although research suggests that judgments are often based on subjective experiences, competing theories of the underlying process coexist in the literature. This research helps to gain a clearer understanding of the effect by investigating the moderating role of processing style and demonstrating a multiple pathway explanation of the effect.
[ to cite ]:
Hélène Deval, Frank R. Kardes, and Bruce E. Pfeiffer (2011) ,"When Do Metacognitive Experiences Matter?: the Different Roles of Ease of Retrieval", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 575-576.