The Impact of Ambient Adjustments on the Temporal Monitoring of At-Risk Gamblers

Theodore Noseworthy, University of Western Ontario, Canada
Karen Finlay, University of Guelph, Canada
June Cotte, University of Western Ontario, Canada
Many casino operators publicly state their intention to reduce problem gambling, but are reluctant to influence the recreational gambler. In a series of experiments focused on the link between dissociation and problem gambling, we demonstrate that subtle changes in the casino ambient environment can have dramatic consequences, but only for at-risk gambles.
[ to cite ]:
Theodore Noseworthy, Karen Finlay, and June Cotte (2011) ,"The Impact of Ambient Adjustments on the Temporal Monitoring of At-Risk Gamblers", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 172-173.