How Best to Get Their Own Way?: Children’S Influence Strategies Within Families

Ben Kerrane, Bradford University, UK
Margaret Hogg, Lancaster University, UK
We examine the influence strategies which children use to get their own way. We explore the moderating effect which the family environment has upon a child’s choice of which influence strategy type to employ. We suggest that a child’s unique place within their family ecology shapes both the level of resistance to the strategies they use, and also the types of influence strategy which they are able to utilize.
[ to cite ]:
Ben Kerrane and Margaret Hogg (2011) ,"How Best to Get Their Own Way?: Children’S Influence Strategies Within Families", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 366-373.