Seeing Things From the Other Guy’S Point of View: Self-Other Difference in the Context of Endowment

Didem Kurt, University of Pittsburgh, USA
J. Jeffrey Inman, University of Pittsburgh, USA
Three studies investigate the perspective taking among consumers who assume the same role in the context of endowment (i.e., owners vs. owners and buyers vs. buyers). We document that even being in the shoes of others does not enable people to accurately predict the valuation of others.
[ to cite ]:
Didem Kurt and J. Jeffrey Inman (2011) ,"Seeing Things From the Other Guy’S Point of View: Self-Other Difference in the Context of Endowment ", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 554-555.