The Effect of In-Store Travel Distance on Unplanned Purchase With Applications to Store Layout and Mobile Shopping Apps

Yanliu Huang, Drexel University, USA
Sam Hui , New York University, USA
J. Jeffrey Inman , University of Pittsburgh, USA
Jacob Suher , TNS Sorensen, USA
We investigate the relationship between in-store trip length and unplanned spending in a field study by using an instrumental variable approach. We find that the effectiveness of location-based mobile apps in increasing travel distance and unplanned spending is more substantial than that of product category relocation.
[ to cite ]:
Yanliu Huang, Sam Hui , J. Jeffrey Inman , and Jacob Suher (2011) ,"The Effect of In-Store Travel Distance on Unplanned Purchase With Applications to Store Layout and Mobile Shopping Apps", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 136-137.