Dispositional Greed: Scale Development and Validation

Goedele Krekels , Department of Marketing, Ghent University, Belgium
Mario Pandelaere , Department of Marketing, Ghent University, Belgium
Bert Weijters, Department of Marketing & Sales, Vlerick Leuven Gent Management School
Greed is often invoked as an explanation for non-cooperative behavior in economic games, as a driving force in resource exploitation and is considered as intrinsic in a materialistic lifestyle. Despite this view of greed as a fundamental motive, no empirical research has been conducted to investigate causes and consequences of greed. Related to this, it is not clear why people differ in how greedy they are. To investigate these issues, a measure for dispositional greed - or greed as an individual behavior caused by internal characteristics - is develop to investigate the extent to which various factors covary with greed. The final greed scale consists of 22 items measuring insatiability, materialistic greed and unethical greed.
[ to cite ]:
Goedele Krekels , Mario Pandelaere , and Bert Weijters (2011) ,"Dispositional Greed: Scale Development and Validation", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 799-800.