The Processing of Threat Appeals in the Prevention of Obesity: Weighing the Weight Issue.

Birgit Wauters, Vrije Universiteit Brussel, Belgium
Malaika Brengman, Vrije Universiteit Brussel, Belgium
Wim Janssens, Universiteit Hasselt, Belgium
To have or not to have weight issues: a study about the possible different ways of processing threat appeals against obesity using the EPPM framework. Do people who feel overweight or obese, process a threatening message in a different way than people without perceived overweight?
[ to cite ]:
Birgit Wauters, Malaika Brengman, and Wim Janssens (2011) ,"The Processing of Threat Appeals in the Prevention of Obesity: Weighing the Weight Issue.", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 354-359.