Time Pressure, Choice Overload and Well-Being Decision Deferral

Carlos Rossi, PPGA/EA/UFRGS, Brazil
Kenny Basso, PPGA/EA/UFRGS, Brazil
Amanda Lima, PPGA/EA/UFRGS, Brazil
Mariana Rosa, PPGA/EA/UFRGS, Brazil
Danielle Machado, PPGA/EA/UFRGS, Brazil
Studies about time, behavior and consumption are acquiring a growing importance in scientific agenda, highlighting time pressure as an important subject. We develop our study within well-being choice context, verifying when time pressure and choice overload may affect well-being decision deferral. As a hypothesis we predict that under time pressure and larger set of alternatives, the individual will postpone decision to participate in a well-being program more than in the smaller set of alternative. We used an experimental design with undergraduate students. We confirm our assumptions, since we found differences between alternative sets (smaller and larger) under time pressure. Because this, we assume that choice overload may moderate time pressure effects on deferral decision. Other explanations to the results are found in the extended abstract.
[ to cite ]:
Carlos Rossi, Kenny Basso, Amanda Lima, Mariana Rosa, and Danielle Machado (2011) ,"Time Pressure, Choice Overload and Well-Being Decision Deferral", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 795-797.