Images of Attractive Women Make Young Females Behave Virtuously

Xiuping Li, National University of Singapore, Singapore
Meng Zhang, Chinese University of Hong Kong, China
Results from three experiments support our prediction that exposure to pictures of attractive women as those portrayed in mass media will enhance other women’s pro-social behavior in unrelated tasks.
[ to cite ]:
Xiuping Li and Meng Zhang (2011) ,"Images of Attractive Women Make Young Females Behave Virtuously", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 797-798.