The Glance Effect in Decision Making

Ann Kronrod, MIT, USA
Joshua Ackerman, MIT, USA
We explore the effect of briefly glancing at an object while making a decision about it. We find elevated confidence in the decision and higher decision quality, even when the decision is not related to the visual information provided by looking at the object.
[ to cite ]:
Ann Kronrod and Joshua Ackerman (2011) ,"The Glance Effect in Decision Making", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 132-133.