Where Do You Draw the Line? Perceptual and Mental Boundaries

Spike Lee, University of Michigan, USA
Norbert Schwarz, University of Michigan, USA
In everyday parlance, “drawing a line” is used as a metaphoric expression for marking a boundary. Four studies increase the accessibility of graphical lines to activate the metaphoric meaning of mental boundary, affecting basic categorization (S1), thinking about others (S2), oneself (S3), and one’s past and present (S4).
[ to cite ]:
Spike Lee and Norbert Schwarz (2011) ,"Where Do You Draw the Line? Perceptual and Mental Boundaries ", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 130-131.