A Pounding Heart and a Narrower Mind: How Images of Attractive Women in Mass Media Influence Man’S Pro-Social Behavior

Xiuping Li, National University of Singapore, Singapore
Meng Zhang, Chinese University of Hong Kong, Hong Kong
The mere exposure to images of attractive women, as ubiquitously portrayed in mass media, increases men’s perceived social distance with others. This increased social distance, in turn, leads them become less concerned about others’ well-being in a number of unrelated consumption contexts. The effects cannot be attributed to affect.
[ to cite ]:
Xiuping Li and Meng Zhang (2011) ,"A Pounding Heart and a Narrower Mind: How Images of Attractive Women in Mass Media Influence Man’S Pro-Social Behavior", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 536-537.