Culturally and Linguistically Appropriated Servicescapes: the Making of Ethnicity in the Context of Healthcare Services

Luca M. Visconti, ESCP Europe, France
Federica de Cordova, Università degli studi di Verona, Italy
Migrants suffer from inequalities when approaching and using healthcare services. Our meta-analysis of a 10-year longitudinal investigation of healthcare services in Italy identifies four forms of servicescapes found in hospitals and other health centers. We document how each of these servicescapes—involving physical, social, and intangible dimensions—is not neutral in the making of ethnic structures, thus showing political, social, and ideological implications.
[ to cite ]:
Luca M. Visconti and Federica de Cordova (2011) ,"Culturally and Linguistically Appropriated Servicescapes: the Making of Ethnicity in the Context of Healthcare Services ", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 127-129.