How Marketplace Performances Produce Interdependent Status Games and Reconfigurations of Identity Resources: the Case of Rural Migrant Service Workers

Tuba Üstüner, Colorado State University, USA
Craig Thompson, University of Wisconsin, Madison, USA
We analyze servicescapes, as a sociological field (Bourdieu 1990) in which institutionally framed servicescape performances reshape differences in socio-economic backgrounds, habituated behavioral tendencies, and class-based resources that exist between workers hailing from rural poverty zones and an affluent, higher cultural capital clientele. We show that these servicescapes interactions produce interdependent status games, reconfigurations of class-based distinctions, and contested forms of symbolic capital.
[ to cite ]:
Tuba Üstüner and Craig Thompson (2011) ,"How Marketplace Performances Produce Interdependent Status Games and Reconfigurations of Identity Resources: the Case of Rural Migrant Service Workers", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 126-127.