Balancing Ideal Affects in the Pursuit of Happiness

Anne Laure Sellier, New York University, USA
Gita Johar, Columbia University, USA
Jennifer Aaker, Stanford University, USA
We show that balancing ideal affects increases life happiness. While Affect Valuation Theory suggests that European- (Asian-) Americans’ ideal affect are upbeat (calm) experiences, we find that greater life happiness resulted from Euro-Americans keeping a journal of calm (vs. upbeat) experiences for a week. The reverse occurred for Asian-Americans.
[ to cite ]:
Anne Laure Sellier, Gita Johar, and Jennifer Aaker (2011) ,"Balancing Ideal Affects in the Pursuit of Happiness", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 122-123.