Practice Consumption and Value Creation: Advancing the Practice Theoretical Ontology of Consumption Community

Benjamin J. Hartmann, Jönköping University, Sweden
Caroline Wiertz, Cass Business School, City University London, UK
Eric Arnould, University of Wyoming, USA
In what ways do practices create value? Because consumer researchers have equated practices with their performance, practice consumption and its role in value creation remains under-theorized. Addressing this theoretical gap, we offer conceptualization and empirical analysis of the consumption dimension of practices through multi-method research conducted within an online gardening community.
[ to cite ]:
Benjamin J. Hartmann, Caroline Wiertz, and Eric Arnould (2011) ,"Practice Consumption and Value Creation: Advancing the Practice Theoretical Ontology of Consumption Community ", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 519-520.