Feels Far Or Near? How Subjective Perception of When One Last Consumed Influences Satiation

Jeff Galak , Carnegie Mellon University, USA
Ellie Kyung, Dartmouth College, USA
Joseph Redden , University of Minnesota, USA
Yang Yang, Carnegie Mellon University, USA
Results of three experiments suggest that the subjective perception of when one last consumed has a significant impact on satiation. Specifically, people consume less and derive less pleasure from consumption when they merely have the subjective sense of having consumed more recently.
[ to cite ]:
Jeff Galak , Ellie Kyung, Joseph Redden , and Yang Yang (2011) ,"Feels Far Or Near? How Subjective Perception of When One Last Consumed Influences Satiation ", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 116-117.