I Am How Much I Eat: How Self-Monitoring Influences Food Consumption ACRoss Genders

Brian Wansink, Cornell University, USA
Kevin Knifflin, Cornell University, USA
Collin Payne, New Mexico State University, USA
Junyong Kim, Purdue University Calumet, USA
Se-Bum Park, KAIST Business School, Korea
Curious findings from a study of dating couples at a movie theatre indicated that women monitored how much popcorn they ate and ate less, but men monitored what they ate and ate more. Two follow-up lab studies show why this happens and the funny consequences, for dating and for diets.
[ to cite ]:
Brian Wansink, Kevin Knifflin, Collin Payne, Junyong Kim, and Se-Bum Park (2011) ,"I Am How Much I Eat: How Self-Monitoring Influences Food Consumption ACRoss Genders", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 114-115.