Does Liking Or Wanting Determine Inter-Stimulus Intervals in Food Intake?

Carey Morewedge, Carnegie Mellon University, USA
Baba Shiv, Stanford University, USA
Emily Garbinsky, Stanford University, USA
Many factors influence repeated food consumption. We show that the decrease in liking that accompanies increased consumption of food significantly impacts the inter-stimulus interval (the amount of time that passes before individuals choose to consume this food again) for novel, but not familiar, foods. Ongoing work and conclusions are outlined.
[ to cite ]:
Carey Morewedge, Baba Shiv, and Emily Garbinsky (2011) ,"Does Liking Or Wanting Determine Inter-Stimulus Intervals in Food Intake?", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 113.