When Under Cognitive Load, Extraverts Generate More False Memories, But Introverts Generate Fewer False Memories

Daniel Rubin, CUNY Graduate Center, USA
Paul M. Connell, SUNY Stony Brook, USA
In this research, we find that introverts generate more baseline false memories to critical lures than extraverts. However, under cognitive load, we find that extraverts generate more false memories, but that introverts improve and generate fewer false memories.
[ to cite ]:
Daniel Rubin and Paul M. Connell (2011) ,"When Under Cognitive Load, Extraverts Generate More False Memories, But Introverts Generate Fewer False Memories", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 777-778.