Why Exercise Makes Us Fat: Compensation Between Physical Activity and Food Consumption

Carolina O.C. Werle, Grenoble Ecole de Management, CERAG, France
Brian Wansink, Cornell University, USA
Collin Payne, New Mexico State University, USA
When people begin exercise programs they often report gaining instead of losing weight (Time Magazine, 2009). Why? It is not because they are building muscles; it is probably because they are overeating. People may be overeating because they underestimate calories of what they eat or probably because they are compensating. This paper examines whether this is true and presents a potential solution: being distracted while exercising.
[ to cite ]:
Carolina O.C. Werle, Brian Wansink, and Collin Payne (2011) ,"Why Exercise Makes Us Fat: Compensation Between Physical Activity and Food Consumption ", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 506-508.