The Bidirectional Relation Between Number and Location

Fengyan Cai, The Chinese University of Hong Kong, China
Hao Shen, The Chinese University of Hong Kong, China
King-man Hui, The Chinese University of Hong Kong, China
People spontaneously think that large numbers should be located at the top or on the right hand side of a display, whereas small numbers should be put at the bottom or on the left side. On the basis of this number-location association and perceptual symbol system theory, two studies demonstrated that people’s memory about a number’s location is influenced by numerical magnitude, and that people’s numerical estimation is biased by location.
[ to cite ]:
Fengyan Cai, Hao Shen, and King-man Hui (2011) ,"The Bidirectional Relation Between Number and Location", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 776-777.