Dynamic Ideologies: the Case of Slow Food

Miranda Mirosa, University of Otago, New Zealand
Ben Wooliscroft , University of Otago, New Zealand
Rob Lawson, University of Otago, New Zealand
Based on a historical case study of the Slow Food Movement, we develop a comprehensive tool for the analysis of consumer movement ideology over time informed by and extending the work of Italian new social movement theorist Alberto Melucci.
[ to cite ]:
Miranda Mirosa, Ben Wooliscroft , and Rob Lawson (2011) ,"Dynamic Ideologies: the Case of Slow Food", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 318-324.