The Influence of Environmental Sex Ratio on Financial Earnings

Kristina Durante, University of Texas at San Antonio, USA
Vladas Griskevicius, University of Minnesota, USA
Jeffry Simpson, University of Minnesota, USA
Stephanie Cantu, University of Minnesota, USA
How does the ratio of men to women in the environment influence people’s career aspirations, such as the desire to make lots of money? We show that a scarcity of the opposite sex non-consciously leads people to prioritize making more money, including pursuing high-paying careers rather than starting a family.
[ to cite ]:
Kristina Durante, Vladas Griskevicius, Jeffry Simpson, and Stephanie Cantu (2011) ,"The Influence of Environmental Sex Ratio on Financial Earnings", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 100-101.