The Robin Hood Effect: When High-Level Construals Lead to Immoral Behaviors For the Greater Good

Jessica Rixom, University of Utah, USA
Himanshu Mishra, University of Utah, USA
We investigate the role of high-level and low-level construals on decision-making when moral and immoral decisions are linked. We find that people with a high-level construal are more likely to behave immorally when doing so supports a notion of the greater good but not for personal gain alone.
[ to cite ]:
Jessica Rixom and Himanshu Mishra (2011) ,"The Robin Hood Effect: When High-Level Construals Lead to Immoral Behaviors For the Greater Good", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 500-501.