Transnational Tourists Consuming Hypermasculinity in the Dominican Republic: ‘All Inclusive’?

Nacima Ourahmoune, Reims management school (RMS), France
The author explores the context of “all inclusive” resorts in the Dominican Republic (Punta Cana) as a site for an ethnographic exploration of the interactions between transnational tourists and local workers. More specifically, gender relations between young female tourists and Dominican men are investigated to untangle ideas of ‘sex tourism’ and ‘romance tourism’. Bodies, possessions and brands -as signs- are manipulated to convey specific discourses on sex, gender, ethnicity and social status. Findings support both – a reinforcement of power logics in terms economic and racial aspects in the context of local/tourists interactions; and – Dominican men’s’ agency and rivalry toward male tourists expressed in this specific and under-researched situation of young female tourists consuming the racialized fantasy of Latin hypermasculinity.
[ to cite ]:
Nacima Ourahmoune (2011) ,"Transnational Tourists Consuming Hypermasculinity in the Dominican Republic: ‘All Inclusive’?", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 762-763.