Frugal Materialists: Licensing and Experiential Versus Materialistic Pursuits

Rachel Ruttan, Cornell University, USA
Past research has distinguished between experiential and material purchases (Van Boven & Gilovich, 2003). We examine how such these purchase decisions affect future choices or judgments? We found that the more positive self-attributions associated with experiential purchases (relative to material purchases) subsequently license more indulgent behavior.
[ to cite ]:
Rachel Ruttan (2011) ,"Frugal Materialists: Licensing and Experiential Versus Materialistic Pursuits", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 83.