In Search of a Surrogate For Touch: the Effect of Haptic Imagery on Perceived Ownership

Joann Peck, University of Wisconsin - Madison, USA
Victor Barger, University of Wisconsin - Madison, USA
Andrea Webb, University of Wisconsin - Madison, USA
Previous research has shown that simply touching an object can create a perception of ownership. In this paper, we extend this line of research to haptic imagery, demonstrating that imagining touch can have the same effect on perceived ownership as physical touch.
[ to cite ]:
Joann Peck, Victor Barger, and Andrea Webb (2011) ,"In Search of a Surrogate For Touch: the Effect of Haptic Imagery on Perceived Ownership", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 64.