Something Smells Fishy: Suspicion Enhances Identification of Fishy Smells, and Fishy Smells Arouse Suspicion

Spike Lee, University of Michigan, USA
Norbert Schwarz, University of Michigan, USA
Participants induced to feel suspicious were better at identifying fishy smells, but not other smells. This metaphor-specific effect is mediated by metaphoric concept activation: Suspicion induction, Accessibility of suspicion-related concepts, Accessibility of fish-related concepts, and Identification of fishy smells. Reversing causality, fishy smells reduced trust-based investment.
[ to cite ]:
Spike Lee and Norbert Schwarz (2011) ,"Something Smells Fishy: Suspicion Enhances Identification of Fishy Smells, and Fishy Smells Arouse Suspicion", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 62-63.