In the Aftermath of an Earthquake: the Interactive Role of Self-Construal and Victim Group-Status in Charitable Behavior

Rod Duclos, Hong KongThe Hong Kong University of Science & Technology, Hong Kong
Alixandra Barasch, Wharton, University of Pennsylvania, USA
Building on self-construal theory, this research examines the conditions under which interdependents are more vs. less charitable than independents. Doing so, we identify the moderating influence of victim group-status (in vs. out) and the mediating role of lay beliefs (e.g., the extent to which individuals believe helping others promotes happiness).
[ to cite ]:
Rod Duclos and Alixandra Barasch (2011) ,"In the Aftermath of an Earthquake: the Interactive Role of Self-Construal and Victim Group-Status in Charitable Behavior ", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 725-727.