When the Personal Becomes Interpersonal: Public Posturing in Unrealistic Optimism

Steven Sweldens, INSEAD, France
Stefano Puntoni, Erasmus University Rotterdam, The Netherlands
Justin Kruger, New York University, USA
Maarten Vissers, Fortis Bank, The Netherlands
People tend to report that they are less likely than others to experience the bad things in life, a phenomenon called unrealistic optimism. Five studies (meta-analytic, correlational, experimental) demonstrate that the desire to avoid the social disapproval associated with specific events (e.g., AIDS) plays a large role in optimistic responding.
[ to cite ]:
Steven Sweldens, Stefano Puntoni, Justin Kruger, and Maarten Vissers (2011) ,"When the Personal Becomes Interpersonal: Public Posturing in Unrealistic Optimism", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 49-50.