The Number-Location Association and Its Marketing Implications

Fengyan Cai, The Chinese University of Hong Kong, Hong Kong
Hao Shen, The Chinese University of Hong Kong, Hong Kong
King-man Hui, The Chinese University of Hong Kong, China
As consumers believe that larger (smaller) number is associated with the right (left) side of a display, their perception of the quantifiable attribute of a product (e.g., amount, price) is influenced by the location where the product is shown. Furthermore, showing numerical information in its compatible location (large number at right side) can increase consumers’ evaluation toward the information by making them feel fluent when making the judgment.
[ to cite ]:
Fengyan Cai, Hao Shen, and King-man Hui (2011) ,"The Number-Location Association and Its Marketing Implications", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 471-472.