Increased Sensitivity to Specific Disabilities Via Matched Psychomotor Experience

Ab Litt, Stanford University, USA
Taly Reich, Stanford University, USA
We find that incidental motor behaviors can sensitize consumers to specific, psychomotor-matched disabilities. Participants walking up and down stairs (versus using an elevator) showed greater willingness-to-pay to add wheelchair access for a service, but no similar increase for vision, hearing, mental, or illness-related disability product-accessibility accommodations. Planned extensions are outlined.
[ to cite ]:
Ab Litt and Taly Reich (2011) ,"Increased Sensitivity to Specific Disabilities Via Matched Psychomotor Experience", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 740-741.