How Best to Think About the Future: Which Outcome Elaboration Strategies Help Control Desire?

Gergana Nenkov, Boston College, USA
Kelly Haws, Texas A&M University, USA
Min Jung Kim, Texas A&M University, USA
We seek to examine how different ways of construing potential future outcomes of one’s current decisions through varying their valence and level of abstraction can serve to enhance or dampen one’s self-control. Results show that different combinations of construing potential outcomes are beneficial for controlling desires.
[ to cite ]:
Gergana Nenkov, Kelly Haws, and Min Jung Kim (2011) ,"How Best to Think About the Future: Which Outcome Elaboration Strategies Help Control Desire? ", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 40-41.