Socializing Through Cultural Consumption

Babak Taheri, University of Strathclyde, UK
Aliakbar Jafari, University of Strathclyde, UK
This study demonstrates that cultural consumers derive high levels of satisfaction from socializing in the museum and extends the social context to the world beyond the museum walls. It also emphasizes the societal dimension of museums as socio-cultural institutions that foster social bonds among different members of contemporary society.
[ to cite ]:
Babak Taheri and Aliakbar Jafari (2011) ,"Socializing Through Cultural Consumption", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 459-460.