How to Motivate People: the Influence of Perceived Goal Progress on Construal Level

Jooyoung Park, University of Iowa, USA
William M. Hedgcock, University of Iowa, USA
The primary purpose of this study is to understand the relationship between perceived goal progress and mental construal. Previous studies on self-regulation have investigated the relationship between goal progress and subsequent goal pursuit. However, the studies have not examined how goal progress influences individuals' information processing. Different representations of information resulted from goal progress will suggest that people can more easily process information and be persuaded by messages construed at different levels depending on goal progress.
[ to cite ]:
Jooyoung Park and William M. Hedgcock (2011) ,"How to Motivate People: the Influence of Perceived Goal Progress on Construal Level", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 728-729.