Grounded Cognition, Spatial Working Memory and Category Experience As Influencers of Creative Imagination

José Antonio Rosa, University of Wyoming, USA
Julie Ruth, Rutgers University, USA
William J. Qualls, University of Illinois at Urbana-Champaign, USA
Participants imagined products using three geometric shapes. Sensory input from shapes (grounded cognition) and product categories were manipulated. Gender was a surrogate for spatial working memory. Grounded cognition enhanced functional aspect of creativity, and higher spatial working memory (in females) enhanced novelty and functionality. Product category moderated the effects.
[ to cite ]:
José Antonio Rosa, Julie Ruth, and William J. Qualls (2011) ,"Grounded Cognition, Spatial Working Memory and Category Experience As Influencers of Creative Imagination", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 37.