Exploring the Role of External Rewards in Creative Cognition

Ravi Mehta, University of British Columbia, Canada
Rui (Juliet) Zhu, University of British Columbia, Canada
Darren Dahl, University of British Columbia, Canada
Existing research examining the effects of external rewards on creativity lacks a clear consensus. While some research suggests that monetary (versus social) rewards are detrimental to creativity, other research suggests the opposite. This work maps and studies location and movement of ideas in mental space under different reward conditions to reconcile the issue.
[ to cite ]:
Ravi Mehta, Rui (Juliet) Zhu, and Darren Dahl (2011) ,"Exploring the Role of External Rewards in Creative Cognition", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 36-37.