Consider It Done! the Cognitive Effects of Unfulfilled Goals Are Eliminated By Making a Plan

E. J. Masicampo, Tufts University, USA
Roy Baumeister, Florida State University, USA
Prior work suggests that unfulfilled goals persist in the mind, affecting thoughts and attention, until they are attained. Our research suggests that simply making a plan to attain a goal is sufficient to eliminate the goal’s various effects on cognition, thereby freeing resources for other concerns.
[ to cite ]:
E. J. Masicampo and Roy Baumeister (2011) ,"Consider It Done! the Cognitive Effects of Unfulfilled Goals Are Eliminated By Making a Plan ", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 29-30.