With a Little Help From My Friends: Friends Reduce Excessive Consumption By Promoting Self-Control

Eline L.E. de Vries, University of Groningen, The Netherlands
Debra Trampe, University of Groningen, The Netherlands
Bob M. Fennis, University of Groningen, The Netherlands
The present research identifies friendship as a self-control promoting resource. By influencing both sides of the self-control struggle, i.e. by conserving self-control strength and reducing impulse strength, the (psychological) presence of a friend reduces excessive consumption of individuals with self-regulatory deficits, either at the trait or state level (compulsive buyers or depleted consumers respectively).
[ to cite ]:
Eline L.E. de Vries, Debra Trampe, and Bob M. Fennis (2011) ,"With a Little Help From My Friends: Friends Reduce Excessive Consumption By Promoting Self-Control", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 719-720.