The Artful Dodger: Answering the Wrong Question the Right Way

Todd Rogers, Harvard University and Analyst Institute, USA
Michael I. Norton, Harvard Business School, USA
What happens when speakers “dodge” questions by answering different questions? In three experiments we demonstrate and explore listeners’ surprising failure to notice such dodges. Successful question dodging exploits two features of interpersonal communication: listeners’ limited attention, and what Grice termed “Cooperative Assumptions” underlying communication. We suggest dodge detection strategies.
[ to cite ]:
Todd Rogers and Michael I. Norton (2011) ,"The Artful Dodger: Answering the Wrong Question the Right Way", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 23-24.