Temporal Contiguity and the Negativity Bias in Online Reviews

Zoey Chen, Georgia Tech, USA
Nicholas Lurie, Georgia Tech, USA
An analysis of 65,531 Yelp reviews shows that review usefulness is negatively related to review valence. However, this negative relationship is absent for reviews that include temporal contiguity cues. Lab studies show that temporal contiguity cues increase the usefulness of positive reviews by reducing attributions of reviewer self interest.
[ to cite ]:
Zoey Chen and Nicholas Lurie (2011) ,"Temporal Contiguity and the Negativity Bias in Online Reviews", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 19.