Sex Ratio and the Financial Consequences of Too Many Men

Vladas Griskevicius, University of Minnesota, USA
Joshua Ackerman, MIT, USA
How does the ratio of men to women in an environment influence saving, borrowing, and spending? We show that male-biased sex ratios lead men to discount the future, decreasing savings and increasing borrowing for immediate expenditures. A scarcity of women also increased expectations that men will spend more during courtship.
[ to cite ]:
Vladas Griskevicius and Joshua Ackerman (2011) ,"Sex Ratio and the Financial Consequences of Too Many Men", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 13-14.